MCED Online

Launch Your Brilliant Idea

Do you have a business idea that you’re longing to launch? This course presents 25 key business topics organized into four sections including: Getting Started, Managing Idea Killers, Customer Development, and Market Research. You’ll learn great tips and concrete steps, with real world examples from leading authors on business development.

34 STUDENTS ENROLLED
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Course Curriculum

Overview
Getting Started 00:05:00
So, You Have a Brilliant Idea? 00:06:00
Introduction to Idea Killers 00:06:00
Customer Segmentation  00:08:00
The Right Side 00:15:00
The Left Side 00:10:00
Idea Killers
Managing Idea Killers – Introduction 00:03:00
Managing Idea Killers – Competition 00:10:00
Will Customers Care? 00:10:00
Will It Work? 00:09:00
Will It Make Money? 00:08:00
Do You Have What It Takes? 00:06:00
Customer Development
Customer Development – Introduction 00:14:00
Adventurous Joe – Case Study 00:00:00
Customer Discovery 00:13:00
Customer Validation 00:15:00
Customer Development Example #1 00:00:00
Customer Development Example #2 00:02:00
Market Research
Market Research: Overview 00:06:00
Know Your Customers: Get Out 00:09:00
Know Your Customers: Surveys 00:11:00
Market Research: Competition 00:12:00
Market Research: Market Dynamics 00:06:00
Market Research: Market Sizing 00:09:00
Summary
Final Pre-Launch Checklist 00:11:00

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